Hello. This is my first post so I will introduce myself. My name is Tony O’Connell. I am an Irish man living in Thailand. I’m enchanted with internet marketing and elearning and how they intersect - for example how you can apply split testing techniques used in advertising to guide students along a learning journey - just like a marketer increases conversion rates from an ad to a sale.
Anyway, I’m researching the possibility to use GRAKN as a customer database and I would like to be able to send events taken by a customer on a website to GRAKN - so that I can track and optimise ROI on advertising, personalise content and view what actions individual customers undertake. A simple example would be to be able send data such as customer ID viewed this product and clicked add to cart.
I would like to collect these events via Google Tag Manager and create rules to fire them to GRAKN (perhaps using Webhooks?) I was wondering if anybody is doing something similar or if someone could suggest a good way to send data from Google Tag Manager to GRAKN.